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August 31, 2005 

Pinnacle Sports Reduces the Juice to -104 on all NFL Sides

With the official kick-off to the 2005 NFL Football season next week, Pinnacle Sports is giving NFL bettors more bang for their buck by reducing the juice on all NFL sides using an industry first -104 pricing model. While traditional bookmakers use a -110 pricing model that charges bettors 10% to place a wager, Pinnacle Sports now offers players up to 60% better value on NFL Football sides for the entire 2005 season.

Customer Savings Year Round

Instead of paying $110 to win $100 on the Patriots versus the Raiders in the NFL season opener, customers only have to lay $104 to win $100 at Pinnacle Sports. Using this model, although a player would stand to win the same amount, someone who places five $200 bets a week for all 17 weeks of the NFL season would save an astounding $1,020 wagering at Pinnacle Sports instead of at a traditional sportsbook. While other sportsbooks only offer customers one-time sign-up bonuses of 10-20% with restrictive terms and conditions, Pinnacle Sports customers enjoy savings year round on all sports through the company's reduced margin wagering. In addition, unlike betting exchanges, Pinnacle Sports never charges a commission on winning bets.

Best Value During NFL Season

"As the first gaming company in the world to introduce reduced margin sports wagering, we are committed to giving our customers the absolute best value on their bets during the upcoming NFL season," said Simon Noble of Pinnacle Sports.   Customers enjoy savings year round on all sports through the company's reduced margin wagering.  "While other companies have tried to replicate our success by offering a lower pricing model on certain days, we remain the only sportsbook that offers reduced juice wagering all day every day. We've earned an industry-leading reputation for offering the bettors the best value while taking all players and bets - we never deal dual lines, ban winners, or post lines only a few hours before games start and never will."

In addition to providing consistent value to bettors, Pinnacle Sports also offers the Internet's lowest minimum and highest maximum bet limits. For the upcoming football season players can wager between as little as $1 and as much as $30,000 on NFL sides.

For more information and a complete list of odds, please visit Pinnacle Sports.

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